Glossarium

Moderne marketing en sales kent een eigen jargon, met de nodige afkortingen. We leggen de meest voorkomende graag uit.
SDR - Sales Development Representative
BDR - Business Development Representative
AE - Account Executive
SE - Sales Executive
ARPA - Average Revenue Per Account
CAC - Customer Acquisition Costs
LTV - Lifetime Value
LTP - Lifetime Profitability
ACV - Annual Contract Value
MRR - Monthly Recurring Revenue
ARR - Annual Recurring Revenue
MQL - Marketing Qualified Lead
SQL - Sales Qualified Lead
SAL - Sales Accepted Lead
CDP - Customer Data Platform
TAM - Total Adressable Market
Market Penetration
ICP -Ideal Customer Profile
Persona
SEO - Search Engine Optimization
SEA - Search Engine Advertising
Retargeting

Bowtie model
DMU - Decision Making Unit
Buying Committee
RFI - Request for Information
RFP - Request for Proposal
Tender
Quote
Proposal
Deal Flow
Sales Velocity
RevOps - Revenue Operations
ABX - Account Based Marketing/Sales
ABM - Account Based Marketing
Playbook
Whitepaper
CPC - Cost Per Click
PLG - Product Led Growth
Churn Rate
TCV - Total Contract Value
Full Funnel
Dark Funnel
Win Ratio
Conversion Ratio
Year-Over-Year Growth
RDC - Return on Deployed Costs
NPS - Net Promoter Score
Quota Attainment
Pipeline Coverage
Sales Expense Ratio
CRM - customer relationship management tool
average sales cycle length
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Utrecht
Groningen

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9711VL Groningen
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